Friday, April 20, 2012

Why go natural when it comes to Laundry Detergent?

Ever notice how a smell can bring back a rush of memories?

This phenomenon is something to consider when it comes to why we buy the same household products our parents used or that we ourselves have grown accustomed to.

The human sense of smell works directly with the part of our brain that stores and processes memories, the part that handles associative learning - so it makes sense that scents are able to evoke powerful emotional responses.

The chemical composition of the smells we breathe in is also something worth thinking about.

While natural essences from plants have healing benefits when inhaled or applied to the skin, synthetic fragrance has the opposite effect. It is derived from petrochemicals and assembled by chemists in an attempt to mimic smells that exist in the world.

When we inhale synthetic fragrance (found in nearly every body care and household product marketed to us…especially laundry detergent) we are taking in hormone disruptors that compromise our cells’ ability to clear out toxins. Even the Cancer Prevention Coalition admits that perfume (found in laundry detergent) is an indoor air pollutant.

Products made from synthetic fragrance may seem more affordable to consumers (it can be produced cheaply and easily), but the health issues related to using them must also be taken into account.

Not only is inhaling certain chemicals detrimental to our immune system, having certain chemicals on or near our skin (our largest organ that absorbs more than half of everything it comes into contact with) is really damaging too.

I have heard it said that if you are going to wear perfume you might as well drink it because anything that penetrates our skin goes directly into our bloodstream.

When we apply product to our bodies (or clothes, or hair) we have a choice, and a chance to give our system something really good instead of toxic chemicals. 

The beauty of knowing this is that we can consciously choose to use cleaner (non-toxic) alternatives, organic versions, and homemade substitutes.

That being said, we have scoured the market for a product that we can offer that performs as well (or better) than “Brand X”.

With passion for natural products that perform well and are at a  better value, we are proudly introducing:

Excelsior HE Laundry Detergent - Environmentally Friendly - Phosphate Free, Biodegradable, Solvent Free - $79

The Excelsior HE Laundry Detergent is a revolutionary cleaning product that offers amazing value!!  When combined with the Excelsior HE Stain Remover, you have the perfect match, resulting in unsurpassed cleaning and performance, leaving clothes fresh and clean!

  • Made especially for high efficiency washers
  • Only 15ml of detergent is needed per load! This is less than the normal amount as compared to competitive brands
  • Get up to 333 loads per box
  • SAVE MONEY! Only 24 cents per load compared to 34 cents from most competitors.
  • Out performs the leading brand of laundry detergent in the market by removing difficult stains and grease from clothes WITHOUT the use of bleach!
  • No need for fabric softeners or any other cleaning booster products
  • ENVIRONMENTALLY FRIENDLY - Phosphate free, Biodegradable and Solvent Free
  • It’s safe on septic and greywater systems
  • Money saving refill program is also available
  • Includes a FREE Excelsior Stain Remover

It also comes with a 30 day Adore It or your money back guarantee!

Excelsior Concentrated Laundry Detergent




Excelsior HE Laundry Stain Remover

The Excelsior HE Laundry Stain Remover uses an innovative technology that cleans with the power of Enzymes.

  • It’s a high efficiency formula; each bottle removes up to 625 stains
  • Out performs the leading brand of stain remover
  • It can remove such stains as: tomato sauce, gravy, chocolate, pasta, grass, food stains, ketchup, mustard, grape juice, grease, grime, oil, makeup, baby food, inks, starch stains, blood, and many more…

BEST OF ALL: REFILL STATION IN OUR STORE FOR $59 FILL-UP!!

We are responsible for our own health as well as for the health of the planet that will be left for future generations.

This is critical time; if we continue abusing our natural resources and using products that contaminate everything they come into contact with, there will be grave consequences.

Why not go natural when it comes to Laundry Detergent?